MICE Tourism: How the Pandemic Has Changed It

نویسندگان

چکیده

COVID-19 has become a real challenge for the tourism sphere. The pandemic hit MICE hardest, as it is primarily associated with mass business events. Our research aims to understand market expectations and assess readiness of participants organizers events meet challenges modern conditions prospects further development industry. If individual trips resumed in August 2020, holding exhibitions, conferences, congresses not fully even until now. Even 2022-2023, some exhibitions conferences were held online. active online technologies called into question continued existence traditional formats exhibition In research, we surveyed about their attitudes towards virtual live get feedback on advantages disadvantages different event identify expectations. Although have widespread, aiming replace events, study showed that most respondents are ready abandon offline completely actively plan participate them future. At same time, younger generation turned out be more prone promising format Hybrid, combining

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ژورنال

عنوان ژورنال: Journal of Tourism and Services

سال: 2023

ISSN: ['1804-5650']

DOI: https://doi.org/10.29036/jots.v14i26.496